Advertising On The Internet

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on just about any web page you visit. Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed. CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

What Qualities Change Failure to Success?

Let's gain a greater understanding of how inner happiness is the foundation necessary before lives can be changed. We must remember that if we are chasing after happiness, we will never find it. If we are seeking after God, we will find endless joy.

The Napolean Hill Foundation recently released one of its audio clips to Success Magazine. Napolean Hill and W. Clement Stone corroborated together and published their works. W. Clement Stone is one of the legends of the success movement in America that changed the mindset of those seeking to achieve their goals. As the former editor of Success Magazine, he shared success principles with an entire generation of Americans.

During their studies, Stone and Hill asked many people who did not consider themselves successful, what held them back. The reasons they gave tell the tragic story of the causes of failure, such as:

* I never really had a chance to get ahead;

* My father was an alcoholic;

* I was raised in the slums and that's something that you can never get out of your system;

* I only had a grammar school education.

These people are all saying in essence that the world has given them a raw deal. They are blaming the world and circumstances outside themselves for their failure. They start out with a negative mental attitude. With that attitude, they are handicapped.

Stone and Hill discovered that even though discontented people tend to blame outside circumstances for their failures,the real reason is internal. They are not happy. These people had failed to develop a clear picture in their minds of the world they would like for themselves. They could not initiate change.The starting point of all achievement is definiteness of purpose.

Through their study of the lifetime experiences of hundreds of the most successful persons our nation has known, W. Clement Stone and Napolean Hill learned that achievement results from the application of 17 success principles. A brief overview of these principles include:

1. Positive mental attitude
2. Definiteness of purpose
3. Going the extra mile
4. Accurate thinking
5. Self discipline
6. The master mind
7. Applied faith
8. A pleasing personality
9. Personal initiative
10. Enthusiasm
11. Controlled attention
12. Teamwork
13. Learning from defeat
14. Create a vision
15. Budgeting time and money
16. Maintaining sound physical and mental health
17. Using natural law or cosmic habit force

Stone is quoted as saying, "As long as you live from this day forward, you can analyze your every success and every failure. That is, if you imprint these 17 principles indelibly in your memory, you may develop and maintain a permanent positive mental attitude by making it your responsibility to adopt and apply these 17 principles in your daily living. There is no other known method by which you may keep your mind positive. Analyze yourself courageously now. Learn which of these 17 principles you have been using and which of them you have been neglecting. Life never leaves us stranded. If life hands us a problem, it hands us the abilities to overcome that problem. Our abilities vary of course as we are motivated to use them.

Dr. Mike Murdock, when teaching about his seven Wisdom Keys to changing your life, relates the following:

1. What you tolerate, you cannot change.
2. What you respect, you will attract. If you are trying to live without something, you have no respect for it and your life will not change.
3. What you make happen for others, God will make happen for you. Bless them and go to God for your harvest.
4. The secret of your future is hidden in your daily routine. Successful men do daily what unsuccessful men do only occasionally.
5. Your rewards in life are decided by the kinds of problems that you are willing to solve for others.
6. If you insist on taking something God did not give you, he will take back something he gave you. A 10% tithe is a seed of authorization to God so that He can bless the 90%.
7. An uncommon seed will always create an uncommon harvest. Take inventory of your seeds, not your needs. There are two kinds of seeds; those you plant in a time of crisis and those that you plant in obedience.

This all goes back to being happy. Count your blessings. Search for a way to be useful. Go into mental action if you are physically handicapped. Work out a plan. Become part of a team. Have definiteness of purpose. You can achieve more with a positive mental attitude.

Happiness must be our foundation for change. Definiteness of purpose is the starting point of all worthwhile achievement. When you have selected some specific goals, and stated them so clearly that you can actually see them in your mind's eye, success principles will begin to operate automatically. Your personal picture of success becomes a self-motivating symbol. When it becomes a part of you, you dare to aim higher.

Make it your responsibility to adopt these principles in your daily living to change the course of your life.

Works cited: Success Magazine June/July 2008 DualDisc

Dr. Mike Murdock, Television program June 22, 2008

Build Your List Effectively

If you are an internet entrepreneur, you may have heard a lot about list building. You may have done a lot of research into it and built a pretty good list as well. Sometimes, despite trying every trick in the book, following all instructions to the last letter, paying a hefty amount for an auto responder service, and growing your list well, you still aren't really make enough money. Then you start wondering if you are on the right track.

Perhaps, you understood the general principles of list building, but didn’t pay enough attention to the niche market. Your product or service may be your passion, but do others on your list consider it their passion as well. Say for example, how many people are interested in alternative healing techniques? There may be a large number of them around the world, but you won’t know their number unless you know how many people are using the search engines to look for ‘alternative healing techniques’. It is as simple as that.

Let us assume that you did some research in your niche area and did your list building based on that research. You managed to build a pretty good list as well. It still does not earn you enough money. What do you do now? Now you need to build a rapport with the people on your list. Some of the ways to build this rapport are given here:

Be Generous

Generosity pays you back in the same coin. Give as much information as you can on your way to list building. Give as many free, useful products as you can. Pay attention to the quality of the stuff that you give. Help people improve their lives and their businesses. All this generosity will make them love you. To project yourself as an expert in your field, write some good articles. Get your articles published in article directories. Initiate some online forums. The discussion thread on those forums will give you an insight into your niche market. Let people ask you questions. If you help people, they will trust you. Once this trust develops, they will go ahead and buy the products that you recommend.

Try Out Your Product First

Whatever you are trying to sell, be sure that you try it out on yourself first. If you claim that your product does ‘ABC’, then make sure that your claims are correct. Remember that you can’t fool people. Don’t even try. It is not worth the effort. You will lose your credibility and your list building efforts will be useless.

Befriend Other Marketers In Your Niche

Attend conventions. Meet people who are making money in your niche and learn from them. You can get great advice there. Follow it.

Even though you have not yet made any money by list building, the good news is that, if you give quality information and if you maintain your standard, moneymaking is just a matter of time.

21 Ways to Promote Your Business Online & Off

Offline Promotions

1. Always put your URL (web address) on letterhead, business cards and in e-mail signatures--wherever potential visitors are likely to see it.

2. If your employees wear uniforms, put your URL on them so every one of your customers sees a walking advertisement of your website.

3. Include your URL on all promotional items you give away--coffee mugs, T-shirts, keychains and so on. A daily reminder is a good way to get people to visit your site.

4. Be sure to include your web address in all press releases you send out to members of the media. By having it at their fingertips, they may be more likely to include it in articles they write about your company.

5. Don't forget to put your web address in your Yellow Pages ad. That's one place people see it every day.

6. Do you own any company vehicles? Be sure to put your URL on the side of any car or truck that's out there delivering your products.

7. In addition to listing your toll-free number, put your web address on the bottom of every page of your catalog so customers have easy access to your online store.

Online Promotions

8.Hone your search engine submission process so you can get the best exposure possible.

9. If you're still itching for more exposure, you can explore search engine marketing, wherein you pay to have a text ad appear when visitors search for certain keywords.

10. Launch a sweepstakes that offers anyone who registers on your site or subscribes to e-newsletters within a certain time frame the chance to win a free gift.

11. Send out a weekly e-mail newsletter to registered site members that offers tips and news related to your company or industry with links back to your site.

12. Offer free content to other sites. It's a win-win situation: The other site gets free articles to beef up their offerings and you get a link back to your site and the cachet of being an expert.

13. Send a well-planned, customer-focused e-mail promotion to a targeted list of potential visitors and offer a credit toward the purchase of anything from your site. Spend time on your e-mail's look and content: You want to offer value to customers and not have it appear to be spam.

14. Create your own link exchange by asking sites complementary to yours (but that don't compete) to put your link on their pages and you'll do likewise.

15. Hook up with web affiliates--hundreds of sites that all link their traffic to yours--and get visitors from sites with related content.

16. Get active in online discussion groups and chats and always include your URL in your signature. (Don't do any hard selling, though. Most groups frown on such behavior and will think you're spamming the group.)

17. Any time someone orders a product from your site, include a catalog with their order to get them coming back for more.

18. Inspire your visitors to spread the word for you with viral marketing techniques, from the aforementioned newsgroup participation to including an "e-mail this link" on every page of your site.

19. Not sure what your customers want? Try creating an online survey to get their crucial opinions on how well your site is selling to them.

20. When creating your own ads, make sure you understand who you're targeting, the goal of your campaign, and how to creatively use the ad confines to get viewers to click on your ad, not away from it.

21. Use other selling venues like online classified advertising or online auction sites to increase exposure to your site and products.

7 Easy Ways to Turn Your Passions into Online Profits - Audio - $10.00

7 Easy Ways to Turn Your Passions into Online Profits - Joanne Mason Listen to Therese Prentice - "Social Networking Queen" interviews Joanne Mason - Internet Marketing Expert...

Everywhere you look today there’s talk about needing more money. Whether it’s on Wall Street or your street we all need more money. Today we’re going to teach you seven ways to create your own personal bailout plan that will not only help you make more money but also provide you with a recession proof income.

Joanne Mason shares her insight into how an average person can learn how to earn $1000 on the internet each month. Mrs Mason even discloses a guarantee and why each of us can do what she shares in this audio.

Take action today to change your present financial situation!! Don't wait and wonder!!

Event Planning Tips For Working With A Tight Budget

Throwing a party can be great fun. However it is so easy to get carried away with event planning that you barely realize you are running way over what you can afford. It is quite a skill trying to balance between planning a successful event and keeping expenses within a reasonable budget.

If you are concerned about your finances and cannot afford the services of a professional event planner, there are plenty of affordable planning options and ideas to make your event just as memorable and fun. Here are a few ideas:

One easy way you can cut costs is the time of day you decide to have your event. For events such as weddings, birthdays or baby showers, holding them in the afternoon definitely puts less of a dent to your pocketbook. You will incur lower expenses for afternoon events which require less food and catering such as light snacks and beverages, as opposed to full course meals and a full bar for evening events.

Another factor to consider for event planning is whether or not you need to hire a caterer. For small events, you could probably get away with most of the meal planning yourself. However, for larger sized events, caterers can provide invaluable assistance.

If your event planning budget is really tight, the best idea for slashing costs in the food area is to host a potluck where each guest supplies either food or drinks, with some bringing salad or an entrée, and others bringing soda or wine. The event planner needs to communicate and coordinate closely with the guests so that there is a nice variety of food and drinks with something for everyone, and also to ensure that guests do not bring similar dishes. This is a wonderful way to include all the guests in the event planning process, and guests usually delight in the fact that they are able to contribute and be a part of the party.

Food is not the only area you can save on. You can also focus on other areas such as entertainment and decorations. For example, for children 's birthday parties you can ask parents, friends or relatives to entertain the kids with simple songs or magic tricks, or to make balloon animals or to hold water fights.

Decorations also do not have to break the bank. For example, for children 's parties you can buy a bunch of balloons and streamers. Or for a garden party, instead of buying expensive outdoor lighting that you probably will never use again, you can buy a couple of outdoor torches and use the outdoor lights that usually adorn your trees and bushes on special occasions in your garden to create beautiful, soft lighting. Your guests will never know the difference between expensive and cheap lighting, and probably won't even care as long as the ambiance is cozy and the party is fun.

Putting careful thought into planning the event would allow your dollar to go a long way yet still allow you to hold an event that is great fun for everyone.

Event Planners: All The Help You Need

The primary goal of an Event Planner is to provide a message or implement an impression that their client is trying to communicate. Many people imagine being an Event Planner is a glamorous job, but don't be mistaken. Instead of being chauffeured as you travel to luxurious hotels and exotic themed facilities, you life is filled with phone calls, files, binders, meeting, and hopefully a good backup cell phone battery. The job of an Event Planner takes strong organization & communication skills, the ability to think ahead, and the ability to multi-task.

Just about any event today is by nature a big one. Undertakings such as business conferences, charity fundraisers, grand openings, fashion shows, holiday events, new product launches, trade shows, sporting activities, corporate meetings and a host of other events are massive and sometimes need numerous hours of careful planning and preparation. Only a few people enjoy planning and organizing such events. Not many can handle the pressures created by the massiveness of such an event. Sometimes the average person may forget one thing or the other which could prove fatal later on. As major events aren't a daily part of the average person's life, they usually don't have much experience in organizing them. Since so much time, energy and money is invested into an event, it doesn't make sense for the ordinary person to take a chance.

In order to solve some of the issues in planning major events, there have evolved a special segment of people popularly called "Event Planners". The job of an Event Planner is to plan, prepare, organize and manage events, & meetings daily. Event Planners generally take care of all the logistics like venue selection, catering, production, entertainment, gifts, transportation, lodging, conference services and other minute details.

One must choose a party planner who is experienced, qualified and have enough credentials to make the event a success. Event Planners are in real demand today with families, entrepreneurs & organizations seeking to coordinate their events and meetings in a big way. By handing over your event to a professional Event Planner, you can sit in comfort and watch your event as it unfolds and be certain that everything goes on without a glitch.